Projects Essay Example | Topics and Well Written Essays - 1750 words

Projects - Essay Example This is to ensure that they maximize the benefits accrued from the resources and are able to deliver the best results within the shortest time possible. Proper project management also ensures that the costs of a project are kept at a minimal (KOSTER, 2009: 321). This paper looks at two different project one by the Nokia company and another one by Microsoft Company. This information is the used to give recommendation to the CEO of Branby Solutions PLC as the company plans to expand its projects to the international market arena. Microsoft Windows project that became successful Microsoft company windows project that was launched in the year 1984, was very successful. It was not successful because it as one of its kind, but because it was well managed. Moreover, the company licensed different companies around the world to sell its product. The company therefore benefited from the company existing distribution network without making extra investment. Since the introduction of the first w indow 1.0 in 1985, Microsoft continue to the sole operating window provider having monopolized the industry and continue to produce modified operating systems with the latest one being windows eight. Nokia International Smart-Phone Project Although Nokia has been a leading player in the mobile phone industry, it has failed terribly in the introduction of its Smartphone in the international markets. ... Nokia failed in recognizing the needs of the users as it has always done. Moreover, since it introduced it product after Apple’s Smartphone had become popular in the market; it took a second place (DINSMORE & CABANIS-BREWIN, 2011: 239). Nokia Lumia is also of a lower quality than other Nokia handsets. This is because the camera, which is one of the most admired features in Nokia product quality, is lower than that of its previous models. Discussions Findings Reasons Why Microsoft project succeeded Focus on development of one product. While Microsoft competitors were focusing on a wide range of products and would not renew them until the production of the next product. Microsoft focused on efficiency. Wide distribution network: Microsoft got its global presence by licensing different companies around the globe to sell her products. Innovativeness: Microsoft windows are innovative and focused on meeting the changing needs of the people. Why Nokia Smartphone Project failed Nokia has also invested a lot in advertising the Nokia Lumia instead of investing in the prompting the quality and uniqueness of the product. Its lack of innovativeness and not being on the forefront in satisfying the changing needs of the people failed. There is poor communication between Nokia and its customers and vice versa. It is not able to meet the needs of the client. It should be able to get the feedback from the client to learn their needs and use this information to create products that meet this need. Strategies of Project Management From the examples of Nokia projects that failed and succeeded above, five strategies that can be used to make an international project successful have been