Essay --

Many of us may know about the tragedy that took place back in the 1900’s, the Holocaust. One important question that crosses many of our minds is, if the United States knew what was happening in Germany, why didn’t this great nation take action? Aldof Hitler finally succeeded to become leader of Germany from January 30, 1933-May 8, 1945. During those time periods Jews were being over powered in way of unnecessary persecution. This lead to nearly 6,000,000 murders of the Jews, keeping in mind that 1.5 million of those Jews were children. The Jews who died were not the ones who fought in Europe during World War II. After World War I, Germany was downgraded by the Versailles Treaty, which reduced its pre-war territory and completely reduced its armed force, that’s where it all began. The Holocaust was one of the twentieth century’s greatest tragedies that was made possible by isolationism politics, possible outright fear of the U.S., and possible denial. "During the 1930s, the mixture of the Great Depression and memory of devastating losses in World War, was what could have possibly le...

Free of Emotional and Familial Prison Essay

When Henry, not his real name, was in prep school, he met just like everybody else a bully who would take his lunch box away from him. Given his somewhat resistive nature, he would refuse to give his lunch up, and would even dare to fight for it. However, because of his thin body and relatively short height, and the weakness caused by his hunger, he falls down in the hands of his nemesis and was taken usually bloody to the school clinic. In one occasion, when the bully found nothing in the box but crumbs and a piece of carrot, his disappointment broke Henry’s arms. In grade school Henry’s struggling continues. Though the other aggressive kids there know that he doesn’t have much in his box, they will still take his lunch box from him to show everyone how miserable his life is. Other kids laughed and several pitied him, while the rest are indifferent from his situation. At the time his teachers found out about the commotion, the kids went away like nothing really is happening and Henry stood up from the ground, thoughtless. At home his life is dreadful. He doesn’t have his own room nor his own bed. He is only allowed to sleep in the garrage, where an unusable car is parked. The garrage has never been used now and was all dirty and webbed, it was only there to house the family’s forgotten possessions, like himself. He sleeps under the car, because he can’t sleep on top of it, there is no other place. The coldness of the room and the people around him makes him tuck himself and grip his legs with his arms. The darkness almost blinds him, he can no longer see anybody, even himself, even his future. Outside the room he is like nobody, even to his father. His mother died two years ago, that is when he was three. She died in an accident, while trying to save Henry’s older brother from being run over by a pick-up truck. He died anyway, with her mother, because she was only there in time for her head to hit the truck’s bumper. After the incident their family is dead. His father turned from being a locally respected man into someone who would be thrown out of a pub, walk in zigzag to a place he do not know. Luckily his body is used to walking home, and he is dragged by himself almost automatically to their place. At times when his body is heavily drowned in alcohol and is no longer able to take him home, neighbors will call on Henry to help him back home. Nobody really tries to help drag him, only Henry, because of his smell. Henry’s father literally stinks and this exhausts him more than on the dragging work itself. In the morning his father would still be drinking his alcohol bought out of the pub. At times when Henry brought him back home from the street, the next morning his father will condemn him of stealing his money even though he knows he spent them in the pub. Most of the time when Henry denies he is commanded back to his room, he still have a room then, and never go out. To make sure, his father locks him in. And many times also his father will forget that he was there and will go to the pub while Henry is starving inside his room, locked. Because of this he missed school consequently giving other kids a reason to bully him again. At one time when Henry cannot take the hunger he broke the window and went out. When his father found out about the broken window he sealed it and the rest of the rooms. Henry will now have to stay in the garrage with all his things, even his clothes, locked inside his own room. Fortunately he found his older brother’s old clothes in the garage. Because he feared that his father may recognize the clothes, he only took the school uniforms for himself and used it so he will not miss his classes. He used his brother’s other clothes to sleep on during the night under the car. The worn out clothes again would give his schoolmates a chance to laugh at him. He found them dreadful too, but what else can he do. His father’s drinking worsened and this led to new punishements. Since his father can’t lock him in his room now, he no longer gave him food. Although there are times when he would take home a piece of left-over chicken he bought from a diner, frequently Henry is left starving for days. Most of time when he can no longer take the hunger he would ask the neighbors for food, and thankfully they give him a loaf of bread or an egg pie. At school he would steal food from other kids and a couple of times he was caught shoplifting in a convenience store. After the first caught his father, having talked with the police the night they took Henry home from the station, is still as indifferent as before. The next time he slammed Henry’s face on car’s trunk. That’s the first time he went in Henry’s â€Å"room† in years, and in doing he never even noticed Henry’s condition inside. That started the series of physical violence committed against him. His father might have thought that he can really hurt his son, and did so many times afterward, worsening as he gets more drowned in drunkenness. He started hitting him first by slapping his face using the back of his hands, later he started slamming him anywhere near: the stairs, table, tile floor, plate he’s eating on, and on the stove. Unluckily the slamming leaves only small patches and bruises on his face, this encouraged his father to continue the assualt, and do more. One time Henry came home from school with paint on his uniform, yes his brother’s uniform, because of another aggression from his classmates, he was sphered right after he closed before him. He was hit by a sphere, like what Edge and Batista do in WWE. Unfortunately again, the hit only caused pain, no broken rib nor internal bleeding, just pain, physical and emotional pain. That could have killed him, or have him taken to the hospital, where people would know how he is treated, where he could be saved. When his father found out Henry is asking for food from their neighbors, he started using tools to hurt him, literally anything he can put his hands on. That time he took hold of his beer bottle and threw it at him and missed because of drunkenness. After several seconds he realized that he did missed, he grabbed his ceramic ashtray and pitched it to Henry, that’s it, he hit his right knee and made Henry limping for three days. From then on he would start throwing things at him. One time when Henry is on his way to his â€Å"room†, his father in the dining room obviously drunk but still have enough strength, he lifted a chair and threw it at Henry. Of course he missed, but still its a chair, he’s already on that point of violence. One night when his father is watching a replay of a baseball game, stinking from alcohol again, he asked him to stand before the wall, with his baseball in hand and another 5 pieces at his side, he practiced pitching having Henry the target. His excitement gave him the precision enough to make 5 round patches on Henry’s chest and 1 on his face. He cried, and when his father saw him did that he grabbed Henry’s face and opened his mouth wide enough for the baseball. The ball was left in his mouth until his father fell asleep. His situation couldn’t have been discovered when his father wasn’t beaten down by gangsters on his way home. Earlier that day Henry was asked by his father to clean the whole house. On his way to cleaning the bathroom holding a bottle of an acidic toilet bowl cleaner, he was called by his father. Standing in front of him having the cleaner and a pail in his hands, he saw his father totally mad, his father snapped. He smiled with his eyes red, took the acid off Henry’s hands, opened it, and asked him to put his hands in the pail. Henry, frightened by his father, obeyed and do what was commanded of him. His father opened the bottle and poured it on Henry’s hands. At first it felt hot, then it scorched his hands scalping and burning his skin. He tried to take his hands off but his father grabbed them and put them back and his strength will not allow Henry to remove them again. Henry screamed in pain and his tears fell inside the pail but won’t neutralize the acid from burning his skin. After more than a minute his father finally heard him and let go. He came back to sanity and ran away. At night he run over a gang of young men, incited by his terrible appearance, they beat him ’til he can no longer walk himself. A neighbor found him trying to walk home and helped him so. When they arrived at their house he saw Henry, his hands colored red, without skin. He immediately asked him what happened, but Henry did not speak. From there he knew what’s going on and sought the police for help. Crisis Intervention Plan After hearing from the witness what he saw in Henry’s house, the authorities immediately met with social workers and other organizations that might help in rescuing Henry from his father with minimal consequences and came up with this step by step intervention plan. Step 1 First they have to assess the situation of Henry. The authorities will see exactly what happened first in an obvious angle. As much as possible the risks and dangers of intervening must be predicted. The people involve, their attitude, behavior, and mental status should be noted well. Also, the root of the situation should be known. Henry’s father may have conjured a trauma from the accident and lost his will to have a good life. Having Henry only reminds him of his other son, whom he might be blaming for the death of his wife. That is probably why he went after Henry and brought out his his anger on him. Both the effects of the crisis and the intervention should also be assessed. What would happen to the family after the rescue? What would Henry be like afterwards? Also, the status of the family before the incident needs to be known. In assessing the situation, it is always best to know what risks are in the members of the family. Step 2 Start establishing a relationship with the family to know more about them and eventually help solve the situation. A manual on crisis intervention released by the US Department of Health and Human Services noted, â€Å"in this step of crisis intervention, a sincere, non-judgmental attitude, and sensitivity to the family’s feelings and situation, lay the groundwork for a family partnership to form quickly, as does belief in the family’s ability to overcome the crisis. Also, this step promotes a constructive partnership that aims to solving the problem† (p80). Henry is an abused child and needs to be rescued. However, more information needs to be taken and this step can definitely feed the authorities that. Furthermore, â€Å"A constructive partnership also evolves from a sense of accomplishment. It is important for the family to feel that something useful has been accomplished during the crisis intervener’s first visit and that more will be accomplished in the next† (p80) Step 3 Identify Major Problems. Dr. Albert Roberts separated this step of knowing the roots of the problems due to its cruciality in the interventions plan (Roberts, p. 261). By giving attention to the factors that cause stress to members of the family, solution can be brought out to minimize the effects of the stress and to remove the those factors. Henry’s father may have been continously thinking of their happy family before the incident and the disappointment caused by the realization his wife and son’s deaths causes him to drown himself in alcohol. The alcohol causes him to be violent towards Henry. By removing these factor we can help save the Henry and help his father as well. Step 4 Take action. This step may incorporate both rescue of Henry and a therapy for his father if that will be allowed. This should be done as soon as possible after sufficient information and evidence of abuse is gathered. Rather than staying too long on encouraging the family to solve its own problems, it is better to have Henry out of the house and away from his father in the mean time. While away both Henry and his father should be applied with therapies and medications. Henry’s father suffered from the incident and may have contacted a disease in his drinking. Also, his alcoholism must be stopped and various correctional treatments should be employed. Henry’s physical being obviously needs help. The boy needs nutrition first of all, having been starved to death by his father. The beatings may have left unnoticed fractured bones and may even have damaged some internal organs that is not treated immediately without the help of the authorities. His mother and brother’s death may have also caused some trauma but most of all the effects of his father’s abuse should be look upon. Confidence may no longer be in his eyes being beaten and humiliated at school and having deprived of support by his father. A good foster home is advisable too to allow Henry have his own start and finally blend with a family. Step 5 Establish and agreement and follow-up plan. This step will know the future of Henry’s family. Whether he will be allowed to be with his father again after his reformation or if he will have to stay in foster care and have his own life. His father may be filed with a case depending on what his psychological tests results will say. Certainly, the authorities will decide on how this issue will be ended. Continous assessment of their status and treatment should also be employed. Conclusion Life is always hard for people who suffered from a great trauma like what happened in Henry’s family. The simultaneous death of his mother and older brother definitely caused great amounts of emotional disturbances on his father and the following incidents could have been prevented if they were employed with enough help and guidance. That has always been the problem family has. Missing family support and preventive plans on traumas and other psychological stress definitely cause more complicated problems like domestic violence. Henry could have been a bright boy just like everybody else. Unfortunately he was denied of that fate during his dreadful days with his father. However, with effective intervention plans, he will surely be back on track again. Works Cited US Department of Health and Human Services. Handout 3: Steps of Crisis Intervention. Retrieved 15 May 2008. www. headstartinfo. org/pdf/supportingfam_crisis/ handout3-3. pdf Roberts, Albert. 2005. Crisis Intervention Handbook: Assessment, Treatment, and Research. Retrieved 15 May 2008. http://books. google. com/books? id=UtU5DK0ryGsC&pg=PA259&dq=step+by+step+crisis +intervention&sig=sI1qrPiQIyUx5x1mIqPgBHJmC0Q#PPA260,M1 Roberts, Albert. Robert’s Seven Stage Crisis Intervention Model. Retrieved 15 May 2008. http://www. crisisinterventionnetwork. com/intervention. html

The External Environment and Organizational Culture

The External Environment and Organizational Culture Chapter 2 I. Systems Theory of the Organization a. Figure b. Open systems – organizations that are affected by and that affect their environment c. Inputs – goods and services organizations take in and use to create products or services i. Raw materials, services, equipment, capital, information d. Outputs – products and services organizations create ii. Products, services e. External environment – all relevant forces outside a firm’s boundaries such as competitors, customers, the government, and the economy iii. Competitive environment – immediate environment surrounding a firm 1. Suppliers, customers,†¦show more content†¦Scenario Development – narrative that describes a particular set of future conditions xxi. Breaks down environmental factors into unattractive and attractive points v. Forecasting – method for predicting how variables will change the future w. Benchmarking – process of comparing organization’s practices and technologies with those of oth er companies xxii. Identifies the best-in-class performance by a company in a given area and then compares firm’s processes to it V. Responding to the Environment x. Adapting to the environment: Changing yourself xxiii. Empowerment – process of sharing power with employees, thereby enhancing their confidence in their ability to perform their jobs and their belief that they are influential contributors to the organization xxiv. Buffering – creating supplies of excess resources in case of unpredictable needs xxv. Smoothing – leveling normal fluctuations at the boundaries of the environment xxvi. Flexible processes – methods for adapting the technical core to changes in the environment 6. Example: one size/design fits all y. Influencing your Environment xxvii. Independent strategies – strategies that an organization acting on its own uses to change some aspect of its current environment 7. Example: aggressive strategies xxviii. Comparative stra tegies –Show MoreRelatedCommunication in Business in Changing External Environments1147 Words   |  5 Pagescharacteristics of changing external environments †¢ Environmental change is the rate at which a company’s general and specific environments change. If the environment is stable, this means that the rate of change is slow; if the environment is dynamic, this means that the rate of change is fast. †¢ Environmental complexity is the number of external factors in the environment that affect organizations. Complex environments have many environmental factors; simple environments have few. †¢ Resource ScarcityRead MoreCase Study : A Successful Organizational Change925 Words   |  4 Pagesthis case, I think Mr. Sokol made a successful organizational change in general, based on the result of profitability. It is well known that Organizations have to seek flexibility and adjust their strategy in time so that to meet the business needs in this competitive society, they may need to reduce their cost, reduce the staff number, or adjust the competitive strategy. Every step would not be accepted easily in an organization which has a strong culture, like NetJets. Mr. Sokol thought NetJets wouldRead MoreWhat Is Organizational Culture?1204 Words   |  5 PagesWhat is organizational culture? â€Å"organizational culture refers to the beliefs and values that have existed in an organization for a long time, and to the beliefs of the staff and the foreseen value of their work that will influence their attitudes and behaviors† (Tsai, 2011, â€Å"Abstract,† para. 1). Yafang Tsai (2011) defines it as â€Å"the belief that can guide staff in knowing what to do and what not to do, including practices, values, and assumptions about their work (para. 6). It can even be definedRead MoreThe Omnipotent View of Management1331 Words   |  6 Pagessociety in general. The symbolic view of management takes the view much of an organization’s success or failure is due to external forces outside the manager’ control. The view of managers as omnipotent is consistent with the stereotypical picture of the take-charge executive who can overcome any obstacle in carrying out the organization’s objectives. The  symbolic view  organizational results as being influenced by factors outside the control of managers: economy, customers, governmental policies, competitors’Read MoreOrganizational Environment1529 Words   |  7 Pagesb. Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7) The Organizational environment refers to the forces that can make an impact. Forces made up opportunities and threats. Organizations do not exist in isolation. It works with the overall environment. Scholars have divided these environmental factors into two main parts as. Internal Environment ExternalRead MoreChange The Culture Of Health Care1308 Words   |  6 PagesChange the Culture to Improve Communication in Healthcare The complexity of medical care, coupled with the inherent limitations of human performance, make it critically important that clinicians have standardized communication tools, create a favorable environment in which individuals can speak up and express concerns, and share common ‘‘critical language’’ to alert team members to unsafe situations (Leonard, Graham, Bonacum, 2004). A communication tool corresponds to the procedural and contextualRead MoreOrganizational Culture And Its Functions863 Words   |  4 PagesINTRODUCTION Organizational culture involves systems of beliefs and values that guide the behavior of individuals within the organization and how they shape behavior (Kummerow, 2013). Organizational structures, on the other hand, dictate the assignment, coordination and control of roles and responsibilities to achieve organizational goals (Pathak 2011). For a company to perform effectively it needs to grow, organizational development is one element of growth that focuses on practice an research focusedRead MoreReshaping Organizational Culture Using the Burke-Litwin Model1110 Words   |  4 Pagesreshape the culture of an organization in an image they feel is more appropriate. The group went to Mexico to impose American ideas about organizations, power, gender roles and other American cultural ideas on an organization in a foreign culture. This paper will describe their efforts using the lens of the Burke-Litwin model for organizational change. Burke-Litwin The Burke-Litwin Model seeks to explain the processes and influences by which organizational change occurs. The organizational change processRead MoreOrganizational Environment1521 Words   |  7 Pagesb. Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7) The Organizational environment refers to the forces that can make an impact. Forces made up opportunities and threats. Organizations do not exist in isolation. It works with the overall environment. Scholars have divided these environmental factors into two main parts as. Internal Environment External EnvironmentRead MoreThe Manager: Omnipotent or Symbolic865 Words   |  4 Pagessuccess or failure is due to external forces outside managers’ control. The parameters of managerial discretion (see Exhibit 3-1) include the organization’s culture and the environment in which the organization exists. However, these parameters don’t totally constrain a manager; managers can and do influence their culture and environment. The Organization’s Culture âÅ"“ Describe the seven dimensions of organizational culture. âÅ"“ Discuss the impact of a strong culture on organizations and managers

Understanding the X-Intercept of a Quadratic Function

The Goal Decrease Depression - 915 Words

Goal: Decrease Depression Description: â€Å"I need to stop the depression and learn how to be happy.† Within the next 3 months, Ashley will experience a reduction in depressive symptoms (i.e., sadness, isolation, agitation, hopelessness) from 5 days per week to 1-2 days per week aeb self-repo Obj: Over the next 3 months, Ashley will verbalize incidents that make her feel depressed (being adopted, being in foster care) and use at least 2 coping skills to help with reducing depression (thought stopping techniques, challenge depressive thinking) weekly. Int: PP will teach Ashley how to have positive interactions, create and implement positive activities with her children through talking and spending quality time (dollar movie, exercise, talking about school, etc.,) Consmer Met his/her goal this session: partially Behavior: Hilton L. Fordham, Jr., PP met with Ashley in the home to family skill building activities. Ashley is receiving services because of her inability to control her anger, aggressive behaviors, explosive mood swings, and poor communication with others. Ashley current behavior include being argumentative, oppositional with others, cursing, and increased irritability. During session Ashley presented alert and calm as evident by her willingness to engage with paraprofessional in activity and discussions. Ashley was well groomed and wore a white shirt with blue pants. Intervention: Paraprofessional met with Ashley, her sister, and her daughter to provide familyShow MoreRelatedTerm Form Of Depression : A Research Community College856 Words   |  4 PagesDysthymic Depression Hunter Boumans Central Louisiana Technical Community College †¢ DEFINITION- â€Å"A mild but long-term form of depression.† –Mayo Clinic †¢ POSSIBLE CAUSE/RISK FACTORS- The exact cause is unknown, however these 3 factors may be contributing factors: 1) Inherited traits, those who have immediate family members with dysthymic depression are more likely to develop it themselves. 2) Brain chemistry. Change in the balance of neurotransmitters are likely play a role inRead MoreA Workable Plan Of Care1302 Words   |  6 Pagesand then collaborate with the patient in setting goals that bring them to her desired outcome (Mensing, 2014). By setting these goals, the patient and provider can formulate the interventions and objectives that will assist the patient in reaching her goals (Mensing, 2014). Another aspect that is critical to implementing and achieving the plan of care is the assessment of any barriers J.M. may face that would keep her from accomplishing her goal (Mensing, 2014). Problem List for J. M. †¢ ObesityRead MorePositive Thinking And Mental Health1290 Words   |  6 Pagesstandards and goals for themselves. The benefits of positive thinking in some cases prolong death for individuals who are suffering from a particular illness such as cancer. In the article â€Å"Optimism, Social Support, and Mental Health Outcomes in patients with advanced cancer† social support along with positive thoughts creates a healthy mind and a better quality of life. Having a healthy mind means, an individual’s way of thinking is relaxed and happy, meaning a decrease in depression, anxiety, andRead MoreTypes And Diagnosis Of Depression843 Words   |  4 Pagesof a very mild form of depression? In order to explore this topic more fully, we must establish the definition and diagnosis of depression. According to the DSM-V, depression is defined and diagnosed with at least five of the following symptoms during a two-week period: -Depressed most of the day, nearly every day -Markedly diminished interest or pleasure in all or almost all activities most of the day nearly every day -Significant weight loss/gain or increase/decrease in appetite when no dietingRead MoreMental Behavior Of Depression1035 Words   |  5 Pagesbeen proven to decrease depression in many people (Jabr, 2017). People struggling with depression have been prescribed exercise as a way to eliminate their depression (Jabr, 2017). Researchers have found through many experiments that any type of exercise decreases the risk of depression and helps those struggling with depression (Jabr, 2017). This topic is important because if exercise is an alternative for antidepressants or other medications, it is in those who struggle with depression best interestRead MoreCognitive Behavioral Therapy ( Cbt )1480 Words   |  6 Pagesclient M and six weeks of individual therapy sessions using CBT therapy and the Beck Depression Inventory has the domain of counseling theory. Within the behaviorist strand of counseling theory, Cognitive Behavior Therapy (CBT) has been successfully used to treat mild depress ion. In this case study, the client has mild depression; which is one of the most multi-problem mental health categories in the mild depression. The clinician uses CBT methodology. A leading CBT Theorist, Albert Ellis, has developedRead MoreThe Development Of An Integrated Treatment For Veterans With Comorbid Chronic Pain1212 Words   |  5 Pagesquestion whether integrating CBT for chronic pain and CPT for PTSD will decrease chronic pain and PTSD symptoms in veterans (Otis et al., 2009). The research consists of twelve sessions, once a week, for sixty minutes. During the first session clinicians educate participants on chronic pain and PTSD. In this first session participants are asked to generate three reasonable goals they desire to achieve through therapy. Weekly goal completion is examined before each session occurs. The second sessionRead MorePositive, Positive And Positive Psychology1413 Words   |  6 Pagesstate, which encourages individuals to develop methods that motivate themselves to achieve their coveted goals (Snyder, 2000). Individuals with high hope perceive barriers in goal attainment as challenges that they can overcome by utilising their pathway thoughts to form alternative routes to achieve their goals (Snyder, 1994 as cited in Snyder, 2000). Findings show that achieving goals is identified with positive emotions (Snyder et al, 1996). Research demonstrates the benefits of keepingRead MoreEssay On Adolescent Depressive Disorder1476 Words   |  6 Pagesis 1 - 2sub syndromal depression is present in 5 to 10% of the children 5 Major depression the other psychiatric disorder the common is according to DSM-5 persistent depressive disorder used to be call this Tanya anxiety disorder attention deficit hyperactivity disorder disruptive disorder substance abuse eating and personality disorder eating disorder substance disorder and disruptive disorder clinical manifestation change through the age going to DSM-5 criteria depression and irritability abilityRead MoreMajor Depressive Disorder ( Depression )1020 Words   |  5 PagesMajor Depressive Disorder (Depression) is a mood disorder where a person has a constant feeling of sadness and complete loss of interest in everyday life. It is considered more serious than a case of the â€Å"blues† and might require long-term treatment. During major depressive disorder, the person thinks and behaves differently and may experience emotional and physical problems. Causes The exact cause has yet to be pinpointed. It is believed that specific neurotransmitters in the brain may stop

E-Commerce and Marketing Secrets Of Online Success

Question: E-Commerce and Marketing for Secrets Of Online Succes. Answer: Introduction E-commerce: JLs business strategy Post 2009, the force of e-commerce was assisted by a progression of activities that offered JL some help in establishing an unbelievable deals return and fundamentally beat the market. The rise of John Lewis as an online retailer has been driven by three major procedures: A differentiation in its exchanging technique to be Never Knowingly Undersold. Determination to be less demanding and more helpful for clients. Rewarding clients considerably when they buy JL products thorough different channels. Marketing Initiatives And Success Parameters Never Knowingly Undersold Never Knowingly Undersold has been John Lewis' centre exchanging theory since the 1920s. A portion of Never Knowingly Undersold has been a proactive cost coordinating guarantee that implies John Lewis clients can shop in the learning that they can't locate a comparable item with same value, administration and quality anyplace on the high road. In September 2010, a key choice was made to stretch out Never Knowingly Undersold to apply to online deals. With a potential related danger of 50m, this was an immense proclamation inside of John Lewis that e-trade was of essential significance to its clients and to its image and was a sign of a business resolved to grasp it. E-commerce to uplift existing customer base The following are few of the key activities which have supported John Lewis benefits and to improve client experience. Fashion: An e-trade example of overcoming adversity In the latter stages of 2009, John Lewis revamped johnlewis.com/style, introducing an emotional makeover broadcasting the aspiration to match the online design retailer giants in the business. Realizing that the more than 50 percent of the female clients were looking for household items online, since September 2009, John Lewis has concentrated on making an easy to understand, crisp looking style class that speaks to a more design forward client. More than 100 'brand shops' were presented offering a colossal assortment of items from Mulberry to Diesel. Using Social Media Channels 2010 saw JL making use of online channels such as Facebook, You Tube and Twitter. Currently, John Lewis has over 990,000 fans on Facebook. Clients have utilized these spaces to frame their own group sponsored by a client administration capacity prepared to answer any inquiries they have. JL likewise offered 'always on' substance to clients permitting them to pick their philanthropy and inviting visitor editors from Grazier columnists to online bloggers facilitating the page on key themes the clients need to catch wind of. Further, in November 2011, JL saw the dispatch of the eagerly awaited yearly John Lewis Christmas advert crosswise over online networking stations 36 hours before it was publicized on TV. The advert turned into an overnight achievement, rousing innumerable enthusiastic reactions and mounting energy all through John Lewis' online groups. Click and Collect an insurgency of comfort. Dispatched in mid-2009, this anxiety free conveyance alternative, accessible in stores, on the web and via telephone permits clients to make inquiries till 7pm. Further, their requests are gathered from the customers selected store at 2pm one day after. In 2011, JL's Click and Collect gathered over about 1.5 million requests. With over a hundred thousand items accessible for the next day aggregation, this mainstream service now represents nearly a quarter of requests made. Re-inventing window shopping transforming them into direct offering devices. November 2011 saw JL trying a new radical approach to 'window shopping'. Customers passing by a window show in Brighton Waitrose were being asked for filtering QR codes with mobile phones to buy highlighted things by means of JLs versatile website. IPhone App: Shopping wherever, at whatever point. John Lewis proceeded with its multi-channel strategy with the advent of an iPhone app in the final months of 2011, providing clients accessibility to an extensive range of JL items while moving. Clients could locate the closest JL through GPS, browse products, view historical backdrop and much more. Since its emergence, the app has been downloaded on over half a million mobile phones generating sumptuous revenues. Free Wi-Fi Innovation for UK retail chains. John Lewis, in November 2011, started offering free Wi-Fi services to its clients and thereby, established a strong foothold in the UK retail market. Getting to item data and survey evaluations and audits to impact their buy, clients are presently ready to surf all zones of the web to look at costs, fortifying John Lewis' valuing guarantee to be 'Never Knowingly Undersold'. Bringing Partners and e-trade together - PACT. With over three hundred self-administered Kiosks and more than a couple of thousand Partner Assisted Customer Transaction (PACT) booths in its shops, John Lewis permitted browsing and purchasing simultaneously. It additionally permitted accomplices to engage clients on the off chance that they are new to the site along these lines conquering any hindrance in the middle of disconnected from the net and online clients. Currently, every JL store has a Digital Champion to support clients whilst they are shopping online. Aurasma in the handouts and Christmas Ads. JL has progressively incorporated innovation into print lists to ensure that the scaffold in the middle of physical and computerized universes is as little as it could be. Aurasma, as developed by John Lewis, is "The World's First Visual Browser, which entwined the corresponding physical and virtual universes. Aurasma is an app accessible through advanced cells that permits it to perceive pictures or protests of this present reality, interfacing the client with energizing online rich online substance. Summary And Conclusion In a few years from being solely a block retail chain, John Lewis has changed it image and turned into a major online retailer via utilization of its e-business. A large number of activities have been planned and conveyed to come to a more extensive client set and encourage their simplicity and comfort. However, this is an anecdote about far beyond simply compelling thoughts and activities and, about how exactly e-businesses have been expertly imbibed into a conventional long-lasting association to accompany the companys current standards and procedures to incredible impact. JL haven't just included new innovations yet rather implanted them into reality. JLs inception rule (Never Knowingly Undersold) has re-invented itself in its e-business structure. John Lewiss Partners, its greatest wellspring of separation has forged with the online activities in order to convey consolidated and sustained market experience. The company seems to be just at the beginning of its e-business development. Yet, JL has established a platform of genuine drive, and the returns on this particular line of business have just been astounding. However, e-trade is about more than just making the channels and innovation to offer clients some assistance with accessing John Lewis. It's likewise about making further marketing strategies in order to keep engaging its customers time and again with the mix of technology and motivation in order to develop brand loyalty which could last a lifetime or eras to come. References (2013b). Which is best John Lewis or Marks and Spencer? [Online] Available at https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10309202/Which-is-best...-John-Lewis-or-Marks-and-Spencer.html#disqus_thread [Accessed 27th March 2016] Retail Gazette. (2015). John Lewis investing 500m into ecommerce[Online] Available at https://www.retailgazette.co.uk/blog/2015/12/john-lewis-investing-500-pounds-into-ecommerce [Accessed 27th March 2016] (2015). Revealing The Secrets Of Online Success In E-commerce: John Lewis And Alibaba [Online] Available at https://www.forbes.com/sites/groupthink/2015/12/17/revealing-the-secrets-of-online-success-in-e-commerce-john-lewis-and-alibaba/#2d5dd7755519 [Accessed 27th March 2016] Screen Pages. (2015). E-commerce website usability: John Lewis comes out top. [Online] Available at https://www.screenpages.com/blog/e-commerce-technology/e-commerce-website-usability-john-lewis-comes-out-top [Accessed 27th March 2016] Internet Retailer. (2016). Holiday web sales jump 21% for UK retailer John Lewis. [Online] Available at https://www.internetretailer.com/2016/01/06/holiday-web-sales-jump-21-uk-retailer-john-lewis [Accessed 27th March 2016] (2013). How John Lewis uses Pinterest, Facebook, Twitter and Google+. [Online] Available at https://econsultancy.com/uk/blog/62119-how-john-lewis-uses-pinterest-facebook-twitter-and-google [Accessed 27th March 2016] (2013). Targeting. [Online] Available at https://business.twitter.com/targeting [Accessed 27th March 2016] Marketing Week. (2011). John Lewis boost stores with digital strategy. [Online] Available at https://marketingweek.co.uk/sectors/retail/john-lewis-boosts-stores-with-digital-strategy/3031198.article [Accessed 27th March 2016] (2013a). Click and Collect the new way to go shopping. [Online] Available at https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9785532/Click-and-collect-the-new-way-to-go-shopping.html [Accessed 27th March 2016] John Lewis. (2013). More About Us. [Online] Available at https://johnlewis.com/customer-services/information-about-john-lewis [Accessed 27th March 2016] Mail Online, (2010). MS or John Lewis... which is Britain's best loved store?. [Online] Available at https://www.dailymail.co.uk/femail/article-1241205/Marks--Spencer-John-Lewis--Britains-best-loved-store.html [Accessed 27th March 2016] This is Money. (2013). John Lewis set to grab retail throne from MS: 4.2bn sales put it on course to be Britain's favourite store. [Online] Available at https://www.thisismoney.co.uk/money/markets/article-2414960/John-Lewis-set-grab-retail-throne-M-S--4-2bn-sales-course-Britains-favourite-store.html [Accessed 27th March 2016] (2013). Video Ads move people to choose you. [Online] Available at https://www.youtube.com/yt/advertise/why-it-works.html [Accessed 27th March 2016]

Of Mice And Men_imagry Essay Example For Students

Of Mice And Men_imagry Essay Clinging together in the face of lonliness and alienation, George and Lennie desperately seek to escape their poverty, and strive to transform their chimerical dream into a reality. This heartfelt dream is what sets George and Lennie aside from the other men, yet ironically it is so easily shattered. Throughout the book Of Mice and Men, by John Steinbeck, copious comparisons to animals are stated, signifying that their antagonistic way of life was not suitable for humans; This animal imagery helps elucidate the somewhat abstract ideals and character traits present in the text. Lennies demeanor is compared to many animals, Lennies death is compared to the death of Curlys dog, and even the end of Georges and Lennies dream is represented by a heron and the snake. To thoroughly describe Lennies bizarre disposition, Steinbeck compares him to a bear, horse, terrier, and a bull. Large and capable of violence, yet clueless and tender like a bear Lennie is totally unpredictable at times. Lennie is also similar to a bear in that his hands are huge like bear paws, and in the closing of the story he is said to Creep as silently as a bear would. Snorting into the water, Lennie reminds George of a horse. Similarly to how Lennie is compared to bear, he is said to be as strong as a bull; Lennie is also reluctant like a terrier who does not want to bring a ball to his master, but Lennie finally gives George his mouse. The brilliantly cryptic foreshadowing of Lennies death is told through the shooting of Candys dog. Candys dog is old and is not useful any more, so therefore the men in the bunk house want to dispose of him. Forcing the reluctant Candy to let them kill his dog was an arduous task, but the insistent nagging finally makes Candy capitulate his old dog to them. The dog is not only unsuspecting, but also helpless to the bullet that passes through the base of his skull killing him in an instant though without pain. Analogously Lennie is killed the same way, and even though George is reluctant, he knows that it is his obligation kill Lennie. Probably the most tragic point in the story is the realization that George and Lennies dream will not come true. A little snake slithering in the pool of water, totally unsuspecting his fate, is suddenly swallowed by a heron looking to satisfy his hunger. Curlys wife is searching to satisfy her hunger for someone to converse with, someone who will listen to her stories and to commiserate with her. She causes Lennie to break her neck, which ends Lennies life, and suddenly shatters his, Georges, Candys, and Crooks dream. These examples of animal imagery help illustrate John Steinbecks message, and define the present theme. The characters in the book posses many eclectic characteristics which make correspond to certain animals. This tragic story possesses a certain clandestine message, and it can be interpreted in many different ways. The one point that is most obviously stated is that being different is not easy, and that some people are not meant to exist on this Earth. Another conspicuous notion is that dreams should be guarded strongly, because as hastily as you conceived them they could be snatched from you without clemency.Category: English